Attio holds the records. Fasrad does the work that fills them.

Attio stores the deal; Fasrad fills it — reads the thread, updates the record, drafts the follow-up, and books the meeting itself.

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Attio gives you a flexible place to store deals and contacts; Fasrad reads the thread, updates the contact, drafts the follow-up, and books the meeting on its own.

A data model is only as current as the person updating it

Attio is a genuinely well-built CRM. Its data model is the cleanest in the category — flexible objects, real relationships between records, fast filtering, and a UI that doesn't fight you. If your team lives in a CRM and wants the records to bend to how you actually sell, Attio is one of the best picks available.

But Attio is still a system of record that a human keeps current. Someone reads the email, decides it matters, opens the contact, types what happened, sets a reminder, and writes the reply. Attio makes those steps pleasant. It does not take them for you. Fasrad starts from the other end: it has its own inbox, reads the incoming thread, logs the interaction against the contact, and drafts the reply that references what was actually said — before you've opened anything.

Where the line falls:

Pick Attio if a clean, customizable shared database for a sales team is the goal and you have people to keep it fed. Pick Fasrad if you want the contact updated and the follow-up sent without doing it yourself — and you'd rather manage one assistant than one more tab.

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Frequently asked questions

Is Fasrad a CRM like Attio?

It has a CRM — contacts, groups, and interactions, plus Notes with @-mentions and backlinks — but that's not the pitch. Attio's data model is more powerful for structuring a sales team's records. Fasrad's point is that the CRM is operated by an agent that reads email, books calls, and logs interactions on its own, so the records fill in as a side effect of work getting done.

What does Attio still do better?

Custom objects and deep relationships. Attio lets you model your business — link companies to deals to people to whatever else — with filtered, shared views for a whole team. If you need a flexible, multi-object database that several reps maintain together, Attio is the stronger tool and you should use it. Fasrad's CRM is deliberately simpler; its strength is the acting, not the schema.

Can it send outreach and follow up automatically?

Yes. Give it a Google Sheet of contacts and it sends personalized emails on a staggered schedule (up to roughly 100/day), then triages the replies — flagging the warm ones, logging each against its contact, and drafting responses. Attio can store the contacts and the pipeline; the sending and replying happen in your inbox, by hand or another tool.

Can I move my Attio data in?

Export your contacts to a Google Sheet and Fasrad will import them into its CRM. Note this is a one-way starting point, not a live two-way sync — Fasrad isn't trying to replace Attio's object model. Many people keep Attio as the team's shared database and run Fasrad as the agent that works the inbox and calendar around it.

Is Fasrad built for a whole sales team?

Not in the way Attio is. Attio is a shared workspace where several reps maintain the same records, with filtered views and permissions built for that. Fasrad is closer to one assistant working an inbox and calendar — strong for a founder or a small team, weaker if you need ten people editing the same multi-object database. If shared team-wide records are the requirement, Attio is the right tool.

How much does it cost?

$49/month or $490/year — cancel anytime. Setup takes about four minutes — connect a Google account, point it at your contacts, and it's working. Fasrad is in public beta.

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