Lemlist sends the sequence. Fasrad works the replies: personalized from a Sheet, staggered, and every response acted on.
Personalize from a Google Sheet, stagger the sends, then let the agent read every response and decide what happens next.
Replies are where the sequence stops. Lemlist is built around the campaign: import a list, write the steps, drop in variables and image personalization, and let it run until someone writes back. The {custom variable} and image-personalization work it pioneered sits at the front of the funnel, and for teams whose job is volume across many lists and seats, that machinery is the point.
Then a reply lands and Lemlist hands you back a full inbox. You read it, work out what they're asking, write the answer, log it somewhere, and book the call. Deals get made in that second half, and it's where most of the manual hours go. Fasrad lives there. It has its own inbox and reads the last thread before it writes. Its draft references what the prospect actually said, and it triages the rest into book / nurture / ignore.
Where the line falls:
Pick Fasrad if your bottleneck is what happens after someone writes back: the reply read, the answer drafted, the call booked, the interaction logged.
Buyers usually compare these adjacent jobs before choosing an AI agent.
It does cold email as one job among several. Lemlist is a campaign builder: you design sequences and it sends them. Fasrad is a hosted agent with its own inbox that personalizes from a Sheet, sends, and then reads and answers the replies.
Volume and multichannel. Lemlist runs email-plus-LinkedIn-plus-calls sequences, deliverability warm-up, a/b testing on steps, and team seat management for large cold campaigns across a sales org. Fasrad is single-inbox and deliberately tops out around 100 personalized sends a day, because each send is tied to reading and answering the reply that comes back.
Yes, at outreach scale. It merges fields from a Google Sheet into a per-prospect draft and staggers them out of the agent's own inbox, up to roughly 100 a day to stay within sane sending limits. The cap is deliberate, since each send is tied to real reply handling.
A new_email trigger fires when a prospect responds. The agent reads the full thread, classifies the intent, and drafts a reply that references what they wrote. If they want a call, it proposes open slots from your Google Calendar. You approve before anything goes out.
Yes, through a Google Sheet, since there's no one-click importer. Point Fasrad at a Sheet of your prospects and describe the message and follow-up cadence in plain language. It then runs personalized, human-paced outreach from your own inbox and handles SPF/DKIM/DMARC deliverability, reply triage and follow-ups for you. A/B variants and LinkedIn steps are on the roadmap.
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. Setup runs about four minutes (connect a mailbox, a calendar, and a Sheet), and it's in public beta.