A competitive intelligence analyst that reads the whole market so you don't have to
The whole market, read for you. It watches competitor pricing, changelogs and job boards and drops a cited brief the moment something moves.
It watches competitor pricing pages, changelogs and careers boards, then drops a cited brief in your inbox when something actually moves.
The pricing change you found three weeks late cost you two deals
Competitor intel rots fast. A rival quietly drops their starter tier, ships the feature your sales team kept losing on, or posts six backend roles that telegraph a platform rebuild. You find out from a churned customer's exit note. The work is easy, and it never stops. Someone has to open the pricing page, diff the changelog and read the careers listing, then write it all down before it goes stale.
This agent does the opening and the diffing. Give it a list of competitors and the pages you care about, and it browses them on a schedule, JavaScript-heavy single-page apps included (a basic scraper gets an empty div from those). When a number on a pricing page changes or a new changelog entry lands, it records the old and new value, pulls the source URL and writes a short brief: what changed, when, and why it might matter to you.
What it pulls together:
- Pricing and packaging shifts: tier names, prices and what moved between plans, before and after side by side
- Changelog and release-note entries, summarized and tagged by the product area they touch
- Hiring signals from their careers page, showing which functions are growing and which roles hint at a roadmap
- Funding, press and exec moves surfaced from web search, each line carrying its source link
- A running history in a Sheet or datastore, so you can see the trajectory over months
Everything it reports is cited. Every claim in your brief has a URL behind it, and the raw findings stay in a structured store you can query later. You can check the summary line by line.
Related pages in this workflow
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Frequently asked questions
Can it read pricing pages built with React or loaded behind a script?
Yes. It does a full-page browse that renders JavaScript, so single-page-app pricing tables and dynamically loaded changelogs come back with real content. Basic scrapers usually return an empty shell for these.
How does it avoid spamming me with the same page every day?
It diffs each check against the previous one and briefs you only when something actually changed: a price, a tier, a new changelog entry, a new role. A quiet week means a quiet inbox.
Where do the findings live?
In a Google Sheet or a private datastore the agent maintains, with a timestamp and source URL on each change. You can ask it to query that history later: 'show me every pricing change at Competitor X this quarter.'
Can it cover competitors that don't publish a public changelog?
Yes. It falls back to web search, their blog, press coverage and the careers page. Hiring patterns and funding news are often the earliest sign a roadmap is shifting, even when the changelog is silent.
Will every claim in the brief have a source?
Yes. It carries the source URL for each line. If it can't find a source for something, it tells you it couldn't find one. The raw findings stay stored, so you can audit any claim.
How much does it cost?
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. Setup takes about four minutes: name the agent, paste your competitor list and the pages to watch, and pick a check schedule. It's in public beta.
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