An AI chatbot for your dealership site that turns a 'is this still available?' into a logged lead
Turns “is this still available?” into a logged lead: it answers from live inventory and hands your BDC the buyer’s number.
It answers stock, trim, financing, and trade-in questions from your live inventory, then captures the buyer's number and hands it to your BDC before they bounce to the next listing.
Most VDP visits happen after the desk goes home
Tuesday, 10:40pm. A shopper finds your 2022 RAV4 and wants to know if it's still on the lot, what the payment looks like with $3,000 down, and whether you'll take their old Civic. Your BDC has gone home. The OEM chat widget says 'an agent will reach out,' and the lead sits in a queue until morning, by which point they've messaged three other stores.
The agent checks the question against your inventory and pricing knowledge and answers the trim and availability question in plain language. It gives a rough payment range with the disclaimers you set. Then it asks the two things that matter: a working phone number and when they can come in. That goes into your CRM as a contact, and the assigned salesperson gets an email while the shopper is still on the page.
How it separates a buyer from a tire-kicker:
- Pulls year, make, model, trim, and stock status from the inventory feed or page you point it at
- Asks down payment and trade details to qualify finance vs. cash before routing
- Captures name, phone, email, and the specific VIN they were looking at
- Books a test-drive window against your sales-team calendar when they're ready
- Routes new-vs-used and finance-vs-cash leads to the right desk automatically
It runs on your website as an embed, on Telegram, and over email with the same inventory knowledge everywhere. A question that starts in the chat bubble and finishes in an email thread keeps its context.
Related pages in this workflow
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Frequently asked questions
Does it actually know what's on my lot?
It answers from whatever you give it: your VDP pages, an inventory feed, or a stock sheet you update. If a unit isn't in what it can see, it says it'll check and captures the lead.
Will it quote payments? My compliance team will ask.
Only a rough range, and only if you turn that on. It appends the exact disclaimer text you provide ('estimate, OAC, plus tax and fees'). You can also restrict it to 'a finance manager will run your numbers' and have it capture the lead.
Where do the leads go?
Into the agent's CRM as a contact with name, phone, email, and the VIN they asked about. At the same time it emails the salesperson you routed that lead type to. You can also push leads to a sheet your CRM imports from.
Can it tell a serious buyer from someone just browsing?
Yes. It asks for down payment, trade-in, and a timeframe before routing. A 'just looking' chat stays quiet. A 'can I come in Saturday with $4k down' chat pings a rep with all the context attached.
What happens after hours when the BDC is gone?
It answers at 11pm the same way it answers at noon. It qualifies the shopper and captures the number, and the rep finds a warm lead with full context in their inbox first thing.
How much does it cost?
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. That's one agent handling your site chat, lead capture, CRM, and rep routing, with no per-seat or per-lead fee. It's in public beta and setup takes about 4 minutes.
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