A commercial real estate outreach agent that works your lead list one tenant at a time
Owners and tenants worked one row at a time. Personal first-touch emails go out on a stagger, and every reply is sorted before you open your inbox.
Drop in a sheet of owners or tenants. Personalized first-touch emails go out on a stagger, and every reply is sorted before you open your inbox.
Prospecting 400 owners is mostly data entry
A broker working a submarket sits on a CoStar export of 380 property owners and a quarter to fill. The deals are in there. Getting a relevant first email to each owner means cross-referencing the building, the lease rolloff, the last sale and the owner's other holdings. Then you still have to write something that doesn't read like the twelfth blast they got that week. Most brokers send 30 and quit, or buy a sequencer and burn the domain.
The agent takes the sheet you already have. For each row it pulls what's public (asset class, square footage, the LoopNet or county-assessor record, recent comps near that address) and writes a first-touch email that names the actual building and gives a reason you're reaching out. It spaces the sends across the day, capped to stay under the radar of spam filters, and stops the moment someone replies.
What it handles end to end:
- Reads your owner/tenant sheet and dedupes against contacts you've already worked
- Researches each property on the web before writing: assessor records, listing sites, recent activity nearby
- Drafts a per-row email that names the specific asset, where a template stops at {first name}
- Sends on a stagger, up to ~100 a day, so your domain reputation survives the campaign
- Triages replies into interested, not now, wrong contact and unsubscribe, then tees up the hot ones
You approve the batch and it does the sending. Your week goes to the eight owners who wrote back.
Related pages in this workflow
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Frequently asked questions
What does the lead list need to look like?
A Google Sheet with one row per owner or tenant: name, company, email and ideally the property address. The agent dedupes against contacts you've already worked and flags any row missing an email, so nothing fails silently.
How personalized are the emails, really?
Each one is written for that specific row. The agent looks up the property on public listing sites and assessor records and writes about the actual building, asset class or recent nearby activity. That goes well past a {first name} merge field. You see the full batch before anything sends.
Won't sending hundreds of emails get my domain flagged?
That's what the stagger is for. Sends are spread across the day and capped around 100, so there's no single blast to trip spam filters. It also stops emailing anyone who replies, so you never double-touch a live conversation.
Can it handle the replies too?
Yes. It reads each response and sorts it as interested, not now, wrong contact or unsubscribe. The warm ones surface at the top of your queue with a drafted follow-up. When someone wants to talk, it can check your calendar and offer a time.
Does it cold-call or leave voicemails?
It can be set to handle calls. Fasrad does live voice and can work a phone line. Most brokers still lead with the written first-touch and the inbox over email, web chat and Telegram, because that protects the domain and earns the reply, and they keep calls warm-only.
How much does it cost?
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. Setup takes about four minutes: connect your email and Google account, share the sheet, and the agent starts researching your list. It's in public beta.
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