An AI agent that runs your donor outreach from a spreadsheet

Your donor list, worked in your voice: each ask written and sent a few an hour, replies sorted so a yes never sits unread.

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Pull names from your list, write each ask in your voice, send a few an hour, and sort the replies so a yes never sits unread.

Year-end is 6 weeks and one overworked development director

Your major-donor list lives in a Google Sheet: 340 lapsed and current givers, last gift amount, the program they care about, the last time anyone talked to them. Mail-merge would blast the same paragraph to all of them. A development associate doing it by hand gets through maybe 20 thoughtful emails a day before the campaign deadline arrives and half the list never hears from you.

The agent reads that sheet row by row. For the donor who funded the after-school program last March, it references the program by name. For the $5,000 lapsed giver, it writes a different ask than for the $50 monthly sustainer. It sends a handful an hour from your own inbox so nothing trips a spam filter or looks like a blast, and it stops the second someone replies.

What it does without you babysitting it:

It is not an autopilot that fires off 5,000 messages and hopes. It is the associate you cannot afford to hire for six weeks, working one donor at a time, in your voice, with a record of everything it touched.

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Frequently asked questions

Will donors be able to tell these were written by an AI?

Not the way a mail merge gives itself away. Each email references that donor's actual giving history and the program they funded, in the voice you approve. You review the template and a sample batch before anything sends, and you can edit any draft.

Does it send from a marketing domain like Mailchimp?

No. It sends from your own connected inbox, a few messages an hour. That's the point — it reads like personal correspondence from your development office, not a campaign blast, which keeps it out of the Promotions tab.

What happens when a donor replies?

The agent reads the reply and sorts it: a pledge, a request for a call, an out-of-office, or an ask to be removed. It pauses that donor's sequence immediately and flags the ones worth your personal follow-up. Nothing sits unread.

Can it handle our planned-giving or major-gift asks?

It does the outreach and the triage, not the close. It will open the conversation and reference the right history, but for a major or planned gift it flags the donor for you to call. It won't try to negotiate a six-figure pledge over email.

How long to get it running before our year-end appeal?

About four minutes to connect your sheet and inbox. From there you describe the appeal in plain language, review the first few drafts, and approve. There's no template builder or workflow editor to learn.

How much does it cost?

$49/month or $490/year — cancel anytime. One agent covers the whole appeal — the import, the personalized sends, the reply triage, and the CRM logging — for the cost of a fraction of one part-time associate's week.

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