An AI agent that runs your donor outreach from a spreadsheet

Your donor list, worked in your voice. Each ask is written and sent a few an hour, and replies get sorted so a yes never sits unread.

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It pulls names from your list and writes each ask in your voice. A few go out each hour, and replies get sorted so a yes never sits unread.

Year-end is 6 weeks and one overworked development director

Your major-donor list lives in a Google Sheet: 340 lapsed and current givers, last gift amount, the program they care about, the last time anyone talked to them. Mail-merge would blast the same paragraph to all of them. By hand, a development associate gets through maybe 20 thoughtful emails a day. The campaign deadline arrives and half the list never hears from you.

The agent reads that sheet row by row. For the donor who funded the after-school program last March, it names the program. The $5,000 lapsed giver gets a different ask than the $50 monthly sustainer. It sends a handful an hour from your own inbox so nothing trips a spam filter or looks like a blast, and it stops the second someone replies.

What it does without you babysitting it:

Think of it as the associate you can't afford to hire for six weeks. It works one donor at a time, in your voice, and keeps a record of everything it touched.

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Frequently asked questions

Will donors be able to tell these were written by an AI?

Not the way a mail merge gives itself away. Each email mentions that donor's actual giving history and the program they funded, in the voice you approve. You review the template and a sample batch before anything sends, and you can edit any draft.

Does it send from a marketing domain like Mailchimp?

No. It sends from your own connected inbox, a few messages an hour. That reads like personal correspondence from your development office and keeps it out of the Promotions tab.

What happens when a donor replies?

The agent reads the reply and sorts it: a pledge, a request for a call, an out-of-office, or an ask to be removed. It pauses that donor's sequence right away and flags the ones worth your personal follow-up. Nothing sits unread.

Can it handle our planned-giving or major-gift asks?

It handles the outreach and the triage, and you handle the close. It opens the conversation with the right history, then flags major and planned-gift donors for you to call. Six-figure pledges get negotiated by you, never over email.

How long to get it running before our year-end appeal?

About four minutes to connect your sheet and inbox. Then you describe the appeal in plain language, review the first few drafts and approve. You don't have to learn a template builder or workflow editor.

How much does it cost?

Start with a 7-day free trial. Full access, no card needed. Then $49 per month. One agent covers the whole appeal (import, personalized sends, reply triage and CRM logging) for a fraction of one part-time associate's week.

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