An AI SDR that runs your cold outreach from a Google Sheet
An SDR that works your list, not a blast: each email written from what the lead actually does, sent at human pace, the replies sorted for you.
Drop in a list, it personalizes each email by what the lead actually does, sends in a human cadence, and sorts the replies so you only see the ones worth answering.
Your sequencer sends. It doesn't read the reply.
A blasted sequence to 500 untouched contacts gets you a 0.4% reply rate and a domain that lands in spam by Thursday. The work that actually moves pipeline is the part SDRs hate: opening each prospect's site, finding the one line that proves you read it, and triaging the 30 replies that come back into the three that want a call and the 27 that are out-of-office, unsubscribes, or 'not now, ping me in Q3.'
The agent does that on a per-row basis. Point it at your Google Sheet of leads, tell it the ICP and the angle, and it pulls each company's site, drafts a first line tied to what that company ships, and queues the sends across the day instead of firing 200 at 9:01am. When a reply comes in, it reads it, labels it, logs the interaction to the CRM, and tells you which threads need a human.
What it handles end to end:
- Reads the lead sheet (name, company, domain, role) and dedupes against contacts already in your CRM
- Browses each company's homepage or pricing page and writes a first line specific to that company, not a {first name} merge tag
- Staggers sends across the day, capped around 100/day, so you don't torch deliverability or trip volume limits
- Triages every reply: interested, objection, out-of-office, wrong-person, unsubscribe — and stops the sequence on the dead ones
- Books the warm ones against your calendar and writes the interaction back to the contact record
It is not a sequencer with a personalization token. It reads, decides, and only escalates the threads where a human reply changes the outcome.
Related pages in this workflow
These pages cover the adjacent jobs buyers usually compare before choosing an AI agent.
- AI Sales Agent — Personalizing a hundred sales emails a day is impossible by hand; a blast gets you flagged. It writes each one and sends at safe volume — you just work the replies.
- AI Recruiting Outreach Agent — Every candidate gets a different opener, written and sent in small batches over the day — and the replies come back sorted.
- AI Cold Outreach Agent — Personalizing cold email at volume is a full-time job; a blast just burns your domain. The agent does both — and books the replies — so you only show up for the meeting.
- AI Recruiting Agent — A junior recruiter that never sleeps: it sources candidates, writes the outreach, tracks the pipeline, and coordinates the interviews.
- AI Staffing Outreach Agent — 80 hiring managers, 80 emails that each name the right role and candidate — sent across the day, not in a burst that lands in spam.
- Real Estate Prospecting Outreach Agent — Expired and absentee owners, worked one at a time: each email written from the property’s own details, sent on a stagger, the warm sellers flagged.
- AI CRE Outreach Agent — Owners and tenants worked one row at a time: personal first-touch emails on a stagger, every reply sorted before you open your inbox.
- AI Nonprofit Fundraising Outreach Agent — Your donor list, worked in your voice: each ask written and sent a few an hour, replies sorted so a yes never sits unread.
Frequently asked questions
Will the personalization actually be different per lead, or just a name swap?
Different per lead. For each row it opens that company's site and writes the first line off something specific — a product they shipped, a market they're in, a line on their pricing page. You review the first batch and correct the angle; it carries that into every send after.
How does it avoid wrecking my deliverability?
It staggers sends across the day rather than blasting at once, and caps around 100/day from a single inbox. That keeps your volume in the range a real person sends at. You still bring your own warmed-up sending domain — the agent respects the cadence, it doesn't conjure reputation.
What happens when someone replies?
It reads the reply and labels it: interested, objection, out-of-office, wrong person, or unsubscribe. Interested threads get a calendar slot offered and are flagged for you. Out-of-office and unsubscribes stop the sequence automatically. You only open the threads where a human reply changes anything.
Can I see the emails before they go out?
Yes — that's the default. It drafts the first batch and shows you the openers in chat. Nothing sends until you approve. You can keep it in review-first mode permanently or let it run on its own once you trust the angle.
Does it work with my CRM or is it a separate silo?
It has its own contacts, groups, and interaction log built in, and dedupes new leads against it. It pulls leads from your Google Sheet and writes activity back there too, so if your team lives in a sheet, that stays the source of truth.
How much does it cost?
$49/month or $490/year — cancel anytime. It's in public beta and setup takes about four minutes — connect the sheet and the inbox, describe your ICP, and it drafts the first batch for you to check.
AI cold outreach agents by industry
One outreach agent that personalizes from a spreadsheet and triages replies — with a playbook for how your market buys.
- AI Cold Outreach Agent (hub) — Personalizing cold email at volume is a full-time job; a blast just burns your domain. The agent does both — and books the replies — so you only show up for the meeting.
- AI CRE Outreach Agent — Owners and tenants worked one row at a time: personal first-touch emails on a stagger, every reply sorted before you open your inbox.
- AI Event Sponsorship Outreach Agent — Your sponsor list, worked for you: a personalized pitch to each name on a stagger, replies sorted before they pile up.
- Financial Advisory Outreach Agent — A personal note to every prospect, sent over the week — with replies sorted into hot, later, and no, so you call the right ones first.
- AI Insurance Outreach Agent — Your lead list worked row by row: a real email for each prospect, spaced across the day, with the ones worth calling flagged.
- AI Logistics Outreach Agent — Each shipper gets an opener written from their lanes and volume — 80 a day, under the spam radar, replies sorted before you open your inbox.
- AI Manufacturing Outreach Agent — Plants and OEMs, worked one row at a time: a different email per buyer, paced past spam filters, the replies sorted for you.
- AI Outreach Agent for Marketing Agencies — Your prospect sheet, worked per row: a real first line for each lead, sent in a slow drip, every reply triaged for you.
- AI Nonprofit Fundraising Outreach Agent — Your donor list, worked in your voice: each ask written and sent a few an hour, replies sorted so a yes never sits unread.
- Real Estate Prospecting Outreach Agent — Expired and absentee owners, worked one at a time: each email written from the property’s own details, sent on a stagger, the warm sellers flagged.
- AI Recruiting Agent — A junior recruiter that never sleeps: it sources candidates, writes the outreach, tracks the pipeline, and coordinates the interviews.
- AI Recruiting Outreach Agent — Every candidate gets a different opener, written and sent in small batches over the day — and the replies come back sorted.
- AI Sales Agent — Personalizing a hundred sales emails a day is impossible by hand; a blast gets you flagged. It writes each one and sends at safe volume — you just work the replies.
- AI Staffing Outreach Agent — 80 hiring managers, 80 emails that each name the right role and candidate — sent across the day, not in a burst that lands in spam.