A cold-outreach agent that personalizes per row and triages every reply
Your prospect sheet, worked per row. Each lead gets a real first line, sends go out in a slow drip, and every reply comes back triaged.
Point it at your prospect sheet. It writes a real first line for each lead, sends in a slow drip, and sorts the replies that come back.
Agency cold outreach dies in the second half
Building the list is the easy part. The grind is writing 300 first lines that don't sound copy-pasted and keeping enough sending discipline to stay off a spam list. Then the inbox fills with 'not now', 'who is this' and the occasional 'send me a proposal', all mixed together. Most agencies blast a generic template, watch the open rate sink, and never see the three warm replies buried under the bounces.
This agent works off the Google Sheet you already keep. For each row it reads the company name, contact, website and whatever notes you've added. Then it browses the site, pulls one true, specific detail and writes the first line around it. A {first name} merge tag is where most templates stop personalizing. This is where it starts.
It runs the campaign the way a careful SDR would:
- Reads your prospect sheet and dedupes against contacts you've already touched in the CRM.
- Drafts a personalized opener per row from the live site as it is today.
- Sends on a stagger, a handful an hour and capped near 100/day, so domains stay warm.
- Triages each reply as interested, follow-up later, out-of-office or hard no.
- Logs every send, open intent and response to the contact's record, so nobody gets emailed twice.
You approve the batch before a single message goes out. After that it sends and listens. On Friday afternoon you get a short list of people who actually want to talk, and the digging is already done.
Related pages in this workflow
Buyers usually compare these adjacent jobs before choosing an AI agent.
- AI Nonprofit Fundraising Outreach Agent: Your donor list, worked in your voice. Each ask is written and sent a few an hour, and replies get sorted so a yes never sits unread.
- AI Manufacturing Outreach Agent: Plants and OEMs, worked one row at a time. Every buyer gets a different email, paced past spam filters, and the replies come back sorted.
- AI Sales Agent: Writes a hundred personalized sales emails a day and sends them at safe volume. You work the replies.
- AI Cold Outreach Agent: Personalizes cold email at volume without burning your domain, books the replies, and leaves you the meetings.
- Real Estate Prospecting Outreach Agent: Expired and absentee owners, worked one at a time. Each email is written from the property’s own details, sent on a stagger, and the warm sellers get flagged.
- AI Logistics Outreach Agent: Each shipper gets an opener written from their lanes and volume. It sends 80 a day under the spam radar and sorts replies before you open your inbox.
- AI Recruiting Agent: A junior recruiter that never sleeps. It sources candidates, writes the outreach, tracks the pipeline and coordinates the interviews.
- AI Insurance Outreach Agent: Your lead list, worked row by row. Each prospect gets a real email, the sends are spaced across the day, and the ones worth calling get flagged.
Frequently asked questions
Will the emails actually read as personal, or just mail-merged?
Personal. Each opener is written from the prospect's live website: a recent post, a product, a gap on their site. You see the full batch before anything sends. Rewrite the template or tighten the tone, and it re-applies across every row.
How does it avoid getting my domain flagged as spam?
It sends in small hourly waves under a daily ceiling of around 100 and spaces messages across domains, so the whole list never goes out at once. You connect your own Google account, so mail leaves your real inbox with your real reputation.
What happens when people reply?
It reads every reply and sorts it: interested, follow up later, out of office, or not interested. Hot replies reach you immediately with a drafted response and an offered meeting slot. The rest get logged so you can batch them.
Does it double-email people we've already contacted?
No. Before sending, it checks each lead against your CRM contacts and interaction history and skips anyone you've already touched. Every new send is logged to the record.
Can I run more than one campaign or segment?
Yes. Point it at a different sheet or a filtered segment, and it runs that as its own campaign with its own template and cadence. Tell it in plain language to pause, resume or stop a campaign.
How much does it cost?
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. Setup takes about four minutes: connect a Google account, share your sheet, approve the first batch. It's in public beta.
AI cold outreach agents by industry
One outreach agent that personalizes from a spreadsheet and triages replies, with a playbook for how your market buys.
- AI Cold Outreach Agent (hub): Personalizes cold email at volume without burning your domain, books the replies, and leaves you the meetings.
- AI Lead Generation Agent: Describe your ideal customer and it researches the live web, builds a qualified list with a reason on every row, and hands it straight to outreach.
- AI Sales Prospecting Agent: It watches funding news, hiring pages, and launches on a schedule, scores who's in-market, and reaches out the same week it happens.
- AI CRE Outreach Agent: Owners and tenants worked one row at a time. Personal first-touch emails go out on a stagger, and every reply is sorted before you open your inbox.
- AI Event Sponsorship Outreach Agent: Your sponsor list, worked for you. Each name gets a personalized pitch on a stagger, and replies get sorted before they pile up.
- Financial Advisory Outreach Agent: A personal note to every prospect, sent over the week. Replies get sorted into hot, later and no, so you call the right ones first.
- AI Insurance Outreach Agent: Your lead list, worked row by row. Each prospect gets a real email, the sends are spaced across the day, and the ones worth calling get flagged.
- AI Logistics Outreach Agent: Each shipper gets an opener written from their lanes and volume. It sends 80 a day under the spam radar and sorts replies before you open your inbox.
- AI Manufacturing Outreach Agent: Plants and OEMs, worked one row at a time. Every buyer gets a different email, paced past spam filters, and the replies come back sorted.
- AI Nonprofit Fundraising Outreach Agent: Your donor list, worked in your voice. Each ask is written and sent a few an hour, and replies get sorted so a yes never sits unread.
- Real Estate Prospecting Outreach Agent: Expired and absentee owners, worked one at a time. Each email is written from the property’s own details, sent on a stagger, and the warm sellers get flagged.
- AI Recruiting Agent: A junior recruiter that never sleeps. It sources candidates, writes the outreach, tracks the pipeline and coordinates the interviews.
- AI Recruiting Outreach Agent: Every candidate gets a different opener, written and sent in small batches over the day, and the replies come back sorted.
- AI SDR Outreach Agent for SaaS: An SDR that works your list one lead at a time. Each email is written from what the lead actually does, sent at human pace, and the replies come back sorted.
- AI Sales Agent: Writes a hundred personalized sales emails a day and sends them at safe volume. You work the replies.
- AI Staffing Outreach Agent: 80 hiring managers get 80 emails, each naming the right role and candidate, spaced across the day so they land in the inbox.