An outreach agent that works your insurance lead list one row at a time

Your lead list worked row by row: a real email for each prospect, spaced across the day, with the ones worth calling flagged.

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Drop in a sheet of prospects, the agent writes a real email for each one, sends them spaced out across the day, and tells you who's worth calling back.

Cold lists go stale while you write the same email forty times

You buy a list of small-business owners up for commercial GL renewal, or you export a batch of recent movers for home and auto. Then the real work starts: forty near-identical emails where the only thing that changes is the name, the business, and one line about why you're reaching out. By email fifteen the personalization gets lazy, and a 'Dear {FirstName}' that didn't merge correctly torches the whole send.

The agent takes the sheet and reads it the way you would. It pulls the contact's name, line of business, and renewal date from the columns you already have, drafts an email that references their actual situation, and shows you the batch before anything leaves. You approve, it sends — but not all at once. It spaces the send across the day so your domain doesn't trip a spam filter at the gateway.

What it handles without you touching it:

It runs on its own inbox, so the outreach goes out under your sending identity and the replies come back to one place. You spend your time on the people who answered, not on the mail merge.

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Frequently asked questions

Does each email actually get personalized, or is it a template with the name swapped in?

Each one is drafted from that row's data. If the sheet says a contact runs a six-truck delivery business with a March commercial auto renewal, the email mentions exactly that. You see the full batch before it sends, so you can catch anything that reads generic.

Won't sending a hundred cold emails get my domain blacklisted?

That's why it staggers. Instead of one blast, it spaces the send across the day at roughly a dozen per hour, capped near 100 daily. That cadence looks like a person working a list, not a bulk sender, which is what keeps you out of the spam folder.

What happens when people reply?

The agent reads every reply through its own inbox and tags the intent — wants a quote, not interested, wrong contact, out of office. Quote requests get flagged to you immediately; the noise gets parked. You're working answers, not refreshing your inbox.

Can it pull from the lead source I already use?

If your leads live in a Google Sheet, yes — directly. If they come from a list provider or your AMS export, drop them into a sheet and the agent reads from there. It also writes outcomes back so the sheet stays current.

I sell multiple lines. Can it run different campaigns?

Yes. Keep one sheet for commercial auto renewals and another for homeowner movers, and tell the agent which angle to use for each. It drafts to the line of business in that sheet and keeps the campaigns separate in the CRM.

How much does it cost?

$49/month or $490/year — cancel anytime. Setup runs about four minutes — share the sheet, point it at the columns, approve the first batch. Fasrad is in public beta.

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