Cold outreach to plants and OEMs, personalized one row at a time
Plants and OEMs, worked one row at a time. Every buyer gets a different email, paced past spam filters, and the replies come back sorted.
Drop a CSV of buyers into a sheet. The agent writes a different email for each one, paces the sends to stay clear of spam filters, and sorts the replies before you open your inbox.
Selling a CNC line or a coating service takes a 40-email week
Buyers for tooling, contract machining or industrial components don't reply to anything that smells like a template. A plant manager at a Tier 1 supplier gets a dozen identical "I'd love to connect" emails a day and deletes all of them. The ones that land mention the actual part family, the press they run, or the lead-time problem they posted about on LinkedIn last month.
By hand, that's an SDR opening each company's site, reading the about page, guessing at the right contact and writing a fresh paragraph. Then someone has to remember to follow up nine days later. Twenty rows of that is a full day.
Three hundred rows never happens.
The agent works straight off your sheet:
- It reads each row (company, contact, what they make, any note you pasted in) and writes that one email to that one buyer.
- When a row is thin, it browses the prospect's site, so a generic 'precision components' becomes 'your 5-axis aluminum housings for EV inverters'.
- Sends go out on a stagger, a few dozen a day with gaps, so your domain reputation survives.
- Every reply gets a tag: interested, not now, wrong person, unsubscribe.
- The whole thread lands on the CRM contact, so the next touch knows what was already said.
You approve the batch before a single email leaves. After that it runs the week on its own, and you wake up to a sorted inbox.
Related pages in this workflow
Buyers usually compare these adjacent jobs before choosing an AI agent.
- AI Outreach Agent for Marketing Agencies: Your prospect sheet, worked per row. Each lead gets a real first line, sends go out in a slow drip, and every reply comes back triaged.
- AI Logistics Outreach Agent: Each shipper gets an opener written from their lanes and volume. It sends 80 a day under the spam radar and sorts replies before you open your inbox.
- AI Nonprofit Fundraising Outreach Agent: Your donor list, worked in your voice. Each ask is written and sent a few an hour, and replies get sorted so a yes never sits unread.
- AI Insurance Outreach Agent: Your lead list, worked row by row. Each prospect gets a real email, the sends are spaced across the day, and the ones worth calling get flagged.
- Real Estate Prospecting Outreach Agent: Expired and absentee owners, worked one at a time. Each email is written from the property’s own details, sent on a stagger, and the warm sellers get flagged.
- Financial Advisory Outreach Agent: A personal note to every prospect, sent over the week. Replies get sorted into hot, later and no, so you call the right ones first.
- AI Recruiting Agent: A junior recruiter that never sleeps. It sources candidates, writes the outreach, tracks the pipeline and coordinates the interviews.
- AI Event Sponsorship Outreach Agent: Your sponsor list, worked for you. Each name gets a personalized pitch on a stagger, and replies get sorted before they pile up.
Frequently asked questions
Will every email actually be different, or just a mail-merge with a name swapped?
Different every time. It writes the body per row from what that company makes and any context in the sheet, and pulls more from their site when the row is thin. You can read the whole batch before anything sends and reject the weak ones.
How many can it send a day without hurting my domain?
Roughly up to a hundred a day, spread out. It paces sends with random gaps and a daily cap. For a brand-new sending domain you can set it lower while it warms up.
What does it do with replies?
It reads each one and tags it: interested, not now, wrong person, or unsubscribe. Interested replies get logged to the CRM contact and can have a follow-up scheduled. Opt-outs are dropped from future sends.
Do I have to clean my lead sheet first?
No. It reads whatever columns you have, even inconsistent ones. If a row is missing the contact or the company is vague, it browses to fill in what it can, or flags the row so nothing bad goes out.
Can I keep my own from-address and signature?
Yes. The agent has its own inbox, but it sends in your voice with the signature, footer and reply-handling rules you set up. Threads stay in one place, so follow-ups read like a real conversation.
How much does it cost?
Start with a 7-day free trial. Full access, no card needed. Then $49 per month. Setup takes about four minutes. Connect your sheet and your email, and it's drafting the first batch. Fasrad is in public beta.
AI cold outreach agents by industry
One outreach agent that personalizes from a spreadsheet and triages replies, with a playbook for how your market buys.
- AI Cold Outreach Agent (hub): Personalizes cold email at volume without burning your domain, books the replies, and leaves you the meetings.
- AI Lead Generation Agent: Describe your ideal customer and it researches the live web, builds a qualified list with a reason on every row, and hands it straight to outreach.
- AI Sales Prospecting Agent: It watches funding news, hiring pages, and launches on a schedule, scores who's in-market, and reaches out the same week it happens.
- AI CRE Outreach Agent: Owners and tenants worked one row at a time. Personal first-touch emails go out on a stagger, and every reply is sorted before you open your inbox.
- AI Event Sponsorship Outreach Agent: Your sponsor list, worked for you. Each name gets a personalized pitch on a stagger, and replies get sorted before they pile up.
- Financial Advisory Outreach Agent: A personal note to every prospect, sent over the week. Replies get sorted into hot, later and no, so you call the right ones first.
- AI Insurance Outreach Agent: Your lead list, worked row by row. Each prospect gets a real email, the sends are spaced across the day, and the ones worth calling get flagged.
- AI Logistics Outreach Agent: Each shipper gets an opener written from their lanes and volume. It sends 80 a day under the spam radar and sorts replies before you open your inbox.
- AI Outreach Agent for Marketing Agencies: Your prospect sheet, worked per row. Each lead gets a real first line, sends go out in a slow drip, and every reply comes back triaged.
- AI Nonprofit Fundraising Outreach Agent: Your donor list, worked in your voice. Each ask is written and sent a few an hour, and replies get sorted so a yes never sits unread.
- Real Estate Prospecting Outreach Agent: Expired and absentee owners, worked one at a time. Each email is written from the property’s own details, sent on a stagger, and the warm sellers get flagged.
- AI Recruiting Agent: A junior recruiter that never sleeps. It sources candidates, writes the outreach, tracks the pipeline and coordinates the interviews.
- AI Recruiting Outreach Agent: Every candidate gets a different opener, written and sent in small batches over the day, and the replies come back sorted.
- AI SDR Outreach Agent for SaaS: An SDR that works your list one lead at a time. Each email is written from what the lead actually does, sent at human pace, and the replies come back sorted.
- AI Sales Agent: Writes a hundred personalized sales emails a day and sends them at safe volume. You work the replies.
- AI Staffing Outreach Agent: 80 hiring managers get 80 emails, each naming the right role and candidate, spaced across the day so they land in the inbox.